INSPIRATION. FASHION. INNOVATION.

REDKEN was founded in 1960 by a dynamic, entrepreneurial American actress, Paula Kent, and her hairdresser, Jheri Redding (thus the name “REDKEN”).Redken was the first manufacturer to apply proteins and moisture to dramatically improve weakened and sensitized hair and restore strength and shine.

REDKEN is known as a trendsetting urban brand and is a global leader in professional haircare products and services. The company is fueled by talented people, strong partnerships with the best hairdressers, and superior Research and Innovation.

REDKEN offers a complete collection – from amazing hair color options to advanced hair care solutions and creative styling products-for both women and men.