ORIBE Hair Care began its journey in 2008. Good. Better. Best. Those were the classifications found in all beauty categories except hair care. For co-founders Daniel Kaner and Tevya Finger, it was time to create a pivot in the market, and the perfect collaborator was discovered in Oribe Canales.
The founders worked with innovation labs and specialty collaborators around the world.
The result is a line of luxurious products that is unique in every category: gels that condition, oils that hold, sprays that don’t flake, masques that have the richness and body of a lavish moisturizing cream…
While the products are ultra-high-tech, the formulations are clean and modern — formulated without parabens and sodium chloride. All the products are gluten-free, cruelty-free, color and keratin treatment safe and have UV protection for hair. They perform like magic.